When like for like doesn't work

Students could be forgiven if they are daunted by the amount of courses available at all levels of education establishments How do they make the right choice for their future careers and how do they choose one seat of learning over another.

A similar dilemma is faced by the universities and colleges themselves, they offer all the great courses but so do their competition, how do they stand out in such a busy sector?

Two diverse audiences with clear needs both needing to be considered when developing campaigns.

Below are some examples of how we met that challenge.