The owner of the White Rock brand, Shepley Spring, is the UK's leading bottled water manufacturer, who produces bottled water for most of the major supermarkets. Beyond Violet were tasked with refreshing their premium branded water 'White Rock'.
Shepley Spring wanted to capitalise on White Rock being the `UK's fastest growing water brand and needed a stronger brand identity, to elevate it above the noise of a very crowded sector. The water droplet device incorporated into the brand name, gave the brand a very clear stand out presence on the shelf and has proved to be very successful with increased sales since the launch of the new pack