Creativity has been at the heart of my entire career.
I trained as a graphic designer, but most of my career has been spent as a
Creative Director, working in medium and large agencies across branding, campaigns
and creative strategy.
Creative Director, working in medium and large agencies across branding, campaigns
and creative strategy.
What I've always loved most isn't simply the execution of creative work. It's the thinking that comes before it.
Understanding the problem. Challenging the brief. Finding the opportunity. Developing the idea that makes everything fall into place. Then bringing together the right people and inspiring them to turn that idea into something distinctive and effective.
I've led creative teams, developed brands and campaigns, presented and championed ideas, directed designers, writers, photographers and other specialists, and worked alongside clients to turn business and marketing challenges into creative opportunities.
Today, that's where I believe I can add the greatest value.
Through Beyond Violet, I work as an Independent Creative Director,
partnering with brands, agencies and marketing teams that need
experienced creative thinking, direction and leadership.
partnering with brands, agencies and marketing teams that need
experienced creative thinking, direction and leadership.
I can step in at the beginning of a project to help define the strategy and interrogate the brief. I can develop the central creative idea and establish the direction. I can work alongside an existing team, mentor creatives, direct external specialists and challenge and improve work as it develops.
Or sometimes I can simply be the experienced creative voice in the room asking:
Is this the right idea?
Is it distinctive enough?
Does it answer the brief?
Could we make it better?
Is it distinctive enough?
Does it answer the brief?
Could we make it better?
I'm a strategist and creative thinker, but I'm also a designer.
That combination means I understand both the thinking behind an idea and
what it takes to bring it successfully to life.
That combination means I understand both the thinking behind an idea and
what it takes to bring it successfully to life.
The tools have changed. Creativity hasn't.
Technology has transformed our industry and made creative execution more accessible than ever. I see that as an opportunity.
Because when creating becomes easier, the quality of the thinking, the originality of the idea and the judgement behind it become even more important.
That's what I bring to the table.
Strategic thinking, creative instinct, experience, leadership and a lifelong enthusiasm for a great idea.
Why Beyond Violet? The name suggests moving beyond the expected-exploring new perspectives, bold ideas, and imaginative possibilities.